About Elective Health
Elective Health is an independent insurance adviser helping individuals, families and businesses find the right private health insurance, life insurance, critical illness cover, income protection and employee benefits. Founded by experienced advisers Louis and Kingsley, our mission is to make insurance simple, transparent and tailored to every client's needs
With years of industry expertise behind them, Louis and Kingsley launched Elective Health to provide a fresh, client-focused approach to private medical and life insurance. Having earned a strong reputation through glowing client reviews and word-of-mouth recommendations nationwide, they're known for turning what can be a complex process into something seamless and straightforward.
Whether you're reviewing existing cover or starting from scratch, we're here to guide you every step of the way. Our commitment is to offer honest advice, tailored solutions, and a service experience that's second to none.
At Elective Health, your peace of mind is our priority.

Why The Olive Branch?
To us, it is more than a logo, its a symbol of hope, resilience and support. Like the olive tree, which thrives in even the toughest of conditions, we stand with our clients through life's challenges, offering guidance, and reassurance, that better times are ahead.
The olive branch captures the spirit of our approach: calm, steady and supportive. But for us, it also speaks to something deeper.
We believe in the power of connection. Just as branches extend outward, we reach beyond transactions to build relationships, with individuals, families, businesses and communities. In times of uncertainty, our role is to offer more than just policies, we provide peace of mind.
Our Core Values
Community
We believe real success is shared. Giving back is part of who we are, through local partnerships, charity events and showing up where we're needed. Because when our community thrives, we all do.
Synergy
We believe that the best outcomes happen when people work together. The olive branch symbolises more than outreach. It represents collaboration. We strive to create synergy between our clients, ensuring every decision is made with shared understanding and aligned goals.
Trust
Trust isn't something we ask for, it's something we earn. We listen, explain your options clearly, and offer honest, reliable advice. Our clients count on us, and we take that responsibility seriously.

Recommend a Friend Gift Vouchers
A large part of our business comes from personal referrals, thanks to the long-standing relationships we build with our clients. This is our way of saying thank you.
Earn a £50 or £100 Shopping Voucher
For every friend, family member, or business contact you refer who becomes a client, you'll receive a shopping voucher worth £50 or £100.
Terms & Conditions:
- The referred person must take out a new policy through Elective Health.
- Vouchers are issued after a qualifying period.
- There is no limit on the number of referrals you can make.
What Our Clients Say
Don't just take our word for it. Here's what our clients have to say about their experience.








